It occurred to the both of us (Jackie has a bachelor's in marketing) right away that this campaign was pitched in a boardroom, probably alongside other ideas that somehow proved inferior to this one. It was approved, choreographed (yes, I said "choreographed" about a seafood commercial), auditioned, cast, filmed, re-approved, and released.
Personally, I would kill to see the ideas that were rejected if this is the one that they went with. And they shot several of these. However, I am only going to post one. Oddly enough, if I heard Jackie right, the article claims that this campaign has been successful which may be true as even I find myself writing about it.
I, for one, am extremely surprised by this as this commercial has every single thing on Earth that I hate the very most all crammed into forty-nine seconds.
Everything In The World That I Hate (a list);
- Interpretive Dance
- Jazz
- Dudes with beards in orange satin leotards
- Feet
Whatever the case may be, I present you the most bizarre advertisement ever in the history of advertising. Behold, The Human Sushi:
There's two more if you somehow weren't able to finish yourself off in 49 seconds...
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